Grace Leinbach Coggio is an Assistant Professor of Communication Studies at University of Wisconsin-River Falls. She has a Ph.D. in Rhetoric and Scientific & Technical Communication from University of Minnesota.

(See my biography page for more information).

Navigating Change during Innovation Diffusion: The Role of Management, Culture, and Communication in Technology Adoption

This paper explores the communication and culture during technology implementation in organizations. In particular, it offers insights for navigating technology adoption within global organizations, particularly among users resistant to change.

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